Refresh your Brand Identity for 2024!

…it’s how you’re seen by the outside world and directly influences your success in the market. A company’s brand identity should be authentic and unique to you, helping you maintain that distinctive presence and competitive edge. Like all things though, staying relevant means keeping things fresh, producing updated content to stay at the head of the field. Video is a great way to do this, allowing the opportunity to tell your clients and customers a new story about your company.

Why carry out a brand refresh?

Some good reasons for creating a brand refresh video are:

• A new product range – demonstrating features and usefulness.
• A change in direction – video has the added advantage of being great for SEO, further improving your company’s online visibility.
• An outdated look – do you have older videos on your site that use out-of-date branding and logos, or were not filmed in HD?
• A change at your company – new personnel, new premises or pivoting to a new market? All of these could be of interest to your client base.

Video has become an increasingly important part of the marketing mix, and predictions are that this trend will continue upwards in the future.

Of course not just any video will do for a brand refresh, and that’s where Big Yellow Feet can help – we are a creative corporate video production company, highly experienced in producing web content of all types. We can join you at any stage of the process, from initial concept and scripting right through to production and editing. Having Big Yellow Feet on your team ensures a smooth and efficient process, and a quality video!

Costs

Of course, we recognise that budget is always a factor – at Big Yellow Feet we have vast experience at making a project fit your budget. We’ll tell you straight what is possible (and, importantly, what isn’t) within your budget and extract the maximum from that budget, so that every penny you spend is visible on screen.

Your brand identity isn’t static – it’s a living thing that evolves constantly, reacting to the market and to your competitors. Video content is one of the best ways to rapidly bring your brand up to date, connect with your audience and showcase your unique message. Check out our portfolio, and if you’d like to explore your options on getting an updated brand identity video, drop us an email or give us a ring, we’re always happy to chat!