Effective Communication
In today’s fast-paced business landscape, effective internal communication is vital for your organization to succeed. Traditional methods like company-wide memos and newsletters just don’t cut it anymore! To truly engage, educate and inform employees, companies are turning to video content. Internal Communications Videos have numerous benefits, and below are some creative ideas on how they can be deployed.
Why Use Video in Internal Communications?
1/ Engagement and Impact
Well-crafted videos leave a lasting impression on employees. They evoke emotions, tell stories, and create a sense of connection. You can use videos to introduce company culture, outline your values, and get across your mission statement. Showcasing your brand identity through video resonates with employees and fosters a sense of pride throughout your organisation.
2/ Go Global!
With a click of a button, you can share videos with employees across the world. Whether they’re remote working, or in different time zones, video bridges the gap.
3/ Versatility
An Internal Communications Video can serve various purposes – here are just a few examples:
Company Culture Videos: Showcase your workplace environment, team dynamics, and employee experiences.
Employee Training Videos: Efficiently training staff on new procedures, or software and health & safety policies.
Leadership Messages: CEOs and managers can address the entire organization directly.
A Day in the Life: Highlighting individual roles and responsibilities.
Product Announcements: Keeping everyone informed about new offerings.
Customer Stories/Testimonials: Sharing success stories and building trust.
Onboarding Videos: Welcoming new staff and guide them through the company’s ethos, standards and safety procedures.
Brand Awareness Campaigns: Reinforce your brand ethos and identity with your employees.
Consider Animation
How the video is presented
Standards and production values in video production are important – a well-made video conveys a sense of quality and professionalism that carries right through to how your message is received by your colleagues or staff.
At Big Yellow Feet we have a great deal of experience in creating fantastic quality Internal Communications Videos for major brands and companies large and small.
Flexible Production
There are a variety of ways in which we can film for you. From arranging a location or studio to using your own offices to film in, we can help. We’ll deal with cameras, lighting and sound, and can even bring extras like a portable autocue to make the whole process easy as pie!
Fast Turnaround
We know that for some messages speed is vital. Things such as year-end financial reports or an urgent safety update may need to be circulated around many departments and many employees. At Big Yellow Feet we can speedily turn around your edit: a typical example might be filming at your headquarters in the afternoon, bringing the footage back to our studio and editing overnight, so there’s a video online and waiting for your review in the morning – or even earlier if you need!
Whether you’re showcasing your company’s culture, training staff, or celebrating milestones, videos offer a dynamic way to get your message seen company-wide.
Get Communicating!
Check out an example of our work here, and if you have an idea for your own Internal Communications Video project, no matter how big or small, and would like to know more about how Big Yellow Feet can help you, contact us here or call 01483 28 59 28.