Hitachi Capital’s mission is to provide funds to other businesses, enabling capital asset purchases, and they required a promotional launch film to highlight their service. The film was designed from the outset to be high concept, comprising a selection of scenes focused around a strong central theme.
Hitachi Capital were making changes to their business model. One of their priorities was minimising operations via asset brokers and moving to deal direct with the customer; i.e. the business that needed the finance. To launch this change, they required a promotional video to be used for internal communications. The video was intended to spread the message amongst the company and to galvanise the workforce. The video needed to demonstrate what they do; it isn’t about simply providing cash, it’s about what that cash enables their customers to do.
Building on Hitachi Capital’s ideas, we carried out a complete production service for the launch video from start to finish. We provided advice at the ideas stage, and then worked these through into concepts, scripting, storyboarding, casting, production designing and location sourcing, before shooting over the course of a day. In an extensive post-production process, we added the essential colour effects and stock footage before delivering the final film.
For added value, we even squeezed in the production of two accompanying social shorts, ‘All Weather Finance’ and ‘Finance to Help You Grow’, effectively creating mini-marketing campaign content.
Check out the final results above. If you’re looking for something similar, or simply want to chat about your video project, get in touch here.