Cunard, the well known luxury cruise company, wanted an Employee Generated Content promotional video to announce the post-pandemic return to service of their ship, Queen Victoria. We had previously completed videos for the return of their overall service, and for other ships in their fleet.
The video was to be constructed using Cunards library footage for images of the ships themselves, and also from Employee Generated Content, self-shot by team members across the organisation. The brief was kept deliberately simple, asking contributors to across the organisation to say a couple of lines – in this case ‘We Are Cunard!’ and ‘We Are Ready!’ – that could then be combined in the video to create a series of montages. By combining the sound from the videos we could create a crowd effect, with employees in varied locations appearing to chant in unison. With addition of some marketing material from Cunard, creating some branded graphics, and adding music, we had the makings of a great video!
Check it out above, and if you think an Employee Generated Content video could be for you, contact Big Yellow Feet here for a chat.