…and for attracting new clients. People love watching video, and having video on your website is even great for SEO!
So, how about a cost-effective way to produce a corporate brand video, presenting your ideas on Video by repurposing your own user-generated content? Read on…
You may remember a little thing called ’The Pandemic’ a few years back. Amongst the many effects COVID-19 had was that we couldn’t meet in person – and for a video production company like us this makes filming people, well…challenging, to say the least. There was however a sharp uptake in the popularity of video conferencing and a boom in apps like Zoom, Teams and many others.
Now, a web conference or webinar presentation is great ‘in the moment’; allowing people to meet up virtually who otherwise couldn’t, but they do have limitations. Watching a recording back can be a frustrating experience due to factors such as dead air, people talking over each other, trying to screen-share slide decks, poor sound and picture, and of course your video app of choice moving the participant windows all around the screen…
One solution to this is to contact Big Yellow Feet! Over recent years we’ve developed a variety of post-production techniques to turn a long and freewheeling group chat or webinar into a more engaging and concise presentation.
Improvements can involve (but are not limited to):
Cutting out all extraneous footage and glitches, such as pauses, stumbles, cross-chatter and repetition.
Adding graphics – intro logos, animations and graphic surrounds can vastly enhance the very basic look of a web video.
Providing consistency – if your participant’s windows are jumping all over the screen, we can ‘cut’ the video into segments and place people wherever you’d like.
Add your own style – how about zooming in on the person currently speaking, or perhaps making them full colour while listeners are in black & white? Tell us your ideas on branding and we’ll accommodate them.
Improving audio – if you’ve been involved in any group chats you’ll be aware that people use a variety of different microphones, resulting in wildly varying sound quality throughout. We can usually clean up this audio so it sounds like it was recorded in a studio!
It’s also possible to carry out a ‘virtual video shoot’ over a web video call. The participants can be pre-briefed on themes, topics, even supplied a script in advance to learn. A project manager or director can be on the call to brief and supervise, whilst your talent – be they a company CEO, product designer, doctor or from any other walk of life, can deliver their message on their webcam.
If your web call is already recorded, send it over to us for suggestions on what we can do to improve it. Alternatively, we at Big Yellow Feet can be involved right from the start – being part of your pre-production process, directing the web call, and suggesting improvements to the set-up. This gives more control over the eventual quality, resulting in an end product even closer to an ‘in-person’ video shoot.
Repurposing a video call as a corporate video can have many advantages: speed of turnaround, budget and ease of production. And by combining the production with a pre-planned video event, you can increase your ROI by recording and enhancing the event in post-production to give it a long legacy online!
Repurposing a video call as a corporate video can have many advantages: speed of turnaround, budget and ease of production. And by combining the production with a pre-planned video event, you can increase your ROI by recording and enhancing the event in post-production to give it a long legacy online!
There are subjects that are great for use in a web video. A long-form presentation talking about a new pharmaceutical or product with an accompanying Slide Deck is great. A discussion between experts is also fantastic, as we can divide each person into their own window, even scaling or highlighting them as they speak, and we can even improve accessibility by incorporating subtitling into the surrounding graphics.