…giving a flavour of the ‘relaxed yet motivated’ team environment at Blue Dragon.
Blue Dragon is a market leading brand in this area, and the video was intended to to show that it is a fun place to work and reflect the company’s image and attitudes whilst being a chilled and creative way to introduce the staff members. The concept was to get a group of employees together to have a cooking lesson with one of their professional chefs, using a range of Blue Dragon products of course! It seemed every product was pressed into service for the shoot, from sauces to packet mixes to noodles. A stir fry was the eventual dish of the day for this video, and once they’d been shown the ropes (and the woks) the staff had great fun preparing (and eating!) it, all captured on a Sony EX3 camera. They were a lively, good-humoured bunch and gave us some great ad-libbed moments, many of which ended up in the final cut. We filmed the whole event in a hand-held style with the aim of cutting it down to an interesting 2 to 3 minute promotional video highlighting the product, but also conveying what a great place it is to work.
Once back at base, we ingested the day’s rushes and set about going through them to find the best takes, liveliest shots, and any inadvertent funnies too. We cut these in a fun and fresh style, and not too formal to maintain a feeling of pace and energy from the video.
This corporate video production was shot in high definition video and was screened via the clients website.
If you’re in the market for a staff training or communication video, then contact us.